COST EFFECTIVE ENGAGEMENT
Target Tradies is your conduit to the lucrative Tradie market.
From as little as $8 per day per poster with Zero Audience Wastage.
Rather than waste budgets on blasting messaging through TV, Radio, Outdoor, Online or Mobile/ Social, you can deliver your campaign directly to tradies, in a clutter-free environment.
100% Penetration 0% Waste
In order to target the lucrative Tradie market organisations have had to spend large amounts on associated media; TV, PRINT, OUTDOOR, RADIO, ONLINE and SOCIAL. Target Tradies delivers the message directly to the tradie on-site at work with no clutter and no wastage. The messaging is carried on A3 posters (busy, noisy, dusty worksites are no place for distracting digital screens). The frames are placed where tradies spend dwell time - where they have the chance to see and understand the messages being shown eg Site Offices, Washrooms, Lunchrooms etc. Campaigns run in 4 week cycles giving ample time for your audience to engage and act with your message.
Planning and Strategy
Target your campaigns geographically either locally or by region, state or nationwide. We can map your planned campaign by city or even postcode. We understand your campaign objectives and we use our site data to determine the most effective way for you to reach your audience. We calculate the reach and frequency of your campaign as we know how many tradies are on the job on each site based on size, nature of the construction and the phase it is at.
Proof of Posting
Every Poster is live reported and photographed so you know exactly when and where your campaign has appeared.
Trusted to do the job
Our reputation has been built on the respect we have for the industry we work in and the wellbeing of the workers on those sites. Our teams are made up of trained and white carded individuals, most of whom are tradies themselves.
Backed by Research
David Durant & Associates conducted independent Research to measure the efficacy of the medium, and probe into how Tradies were perceiving and processing messaging.
120 exit interviews face to face with Tradies leaving construction sites in Sydney & Melbourne. The results were well beyond expectation.
Top Line Results
Onsite posters are a powerful tool to communiciate with tradies, ideally when used as part of an integrated communications programme.
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98.3% Unprompted recall of any on-site poster messaging
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Unprompted recall of any product categories communicated on-site 88%
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Unprompted recall of any organisations/ brands promoted on the site posters 73%
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91% Promoted recall of messaging content on a poster
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On-site posters are most effective when used for communicating new news, important information or specific offerings/deals for tradies.
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On-site posters are effective to drive messaging and reinforce organisation/brand attributes
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On-site posters are acknowledged by tradies as a relevant medium to communicate messages
INTRODUCING OUR NEW & COMPLETE SOLUTION
Two Channels. One Powerful Strategy.
