WHO WE ARE
A dedicated team who understand
Tradies at work.
Target Tradies goes out into the field visiting worksites across Australia. Over the past 4 years we have developed into a valuable resource and a conduit for communication and messaging to tradies during work hours.Our teams provide feedback so that we can pass on valuable insights to our clients in Government, Institutions, Education and Brands, enabling them to communicate better with tradies on the job.
We learn more every day. We support and champion campaigns for on-site safety and have been able to achieve this through the ongoing commercial support of relevant organisations and brands who seek to engage with tradies.
OUR CORPORATE SOCIAL RESPONSIBILITY INITIATIVE
We are proud Supporters and Sponsors of
2017
Expanded our on-site safety and wellbeing platform in conjunction with Ausco's ongoing safety campaigns.
2014
Trialled campaigns using portable facilities and demountable units on building sites. Contract with Ausco Modular Australia nationally.
2018
Committed to Black Dog Institute to support and sponsor their initiatives in the construction industry.
2023
CSR sponsorship program grows with the announcement of our support for Beyond Blue.
2013
Launched with the idea of creating a medium focused solely on tradies on-site.
2026
Rebrand to Target Tradies 2.0 and launch Tradie Tracker, Australia's first verified workforce media layout.
OUR JOURNEY
Our History
What we offer
As an on site media company we work with organisations and their media planning and buying suppliers.We understand their communication objectives and we have developed a highly effective medium that reaches and engages tradies while they are on the job.
Our trained Target Tradies team visit sites across the country and install poster campaigns on behalf of Government, Institutions, Education and Brands who seek to engage with tradies exclusively.
Creative Services
We offer the full suite of creative services from brand and promotional strategy through to creative design, production and implementation.
Planning and Strategy
Target your campaigns geographically either locally or by region, state or nationwide. We can map your planned campaign by city or even postcode. We understand your campaign objectives and we use our site data to determine the most effective way for you to reach your audience. We calculate the reach and frequency of your campaign as we know how many tradies are on the job on each site based on size, nature of the construction and the phase it is at.
Proof of Posting
Every Poster is live reported and photographed so you know exactly when and where your campaign has appeared.
Insights
We visit sites across Australia. We talk to site managers, building companies and workers. We learn every day. We share our knowledge and insights to improve the effectiveness of future campaigns.
OUR ENABLER
Partnership with
None of what we do would be possible without the partnership and ongoing support we have from Ausco Modular. They too are a company committed to improving on-site awareness and safety for workers. Through this partnership we are able to access worksites and place relevant messaging in their array of modern and efficient demountable assets. Ausco Modular is one of Australia's largest modular technology companies, part of the world's largest modular solutions group, Algeco Scotsman.